The official definition of recession is ‘when the gross domestic product (GDP) of a country declines for two or more consecutive quarters of a year, the condition is known as recession’. Normally, even before recession is declared officially, the economy goes through slow down for several quarters. So what’s the reason behind recession?
The answer lies in fundamentals of economics which says that, whenever an economy goes through several months and years of economic growth, the slowdown is inevitable. Growth period normally lasts for 6-10 years whereas recession is for a period of 6 months to 2 years.
The current world economy has definitely entered into recession. The most powerful economy USA is going through recession and that has affected other economies as well. India is witnessing slow down and lower GDP growth projection but as a country it is yet to enter into recession. The big economies that enjoyed uninterrupted growth and development for decades are facing lack of demand from consumer side.
The average spending by consumers has decreased drastically. With less demand there is bound to be less production and rising unemployment condition. Many industrial and corporate houses are churning their workforce.
Stocks markets are major indicators of economy trend. A rising economy is always well reflected on the bourses. Shares prices of many renowned companies have touched the rock bottom in the current economic turmoil. Indian stock exchange has also lost more than half of its value in a period of 8-9 months. Most of the world economies including India are declaring bail-out packages for doomed industries.
Several high-flying companies have come back to earth, battered and bruised. Big shots names in financial world have gone bankrupt or acquired by other companies or nationalized. The housing bubble has sent many private equity investors into tailspin. Things are definitely not rosy as can be witnessed from falling crude prices, reducing exports, low inflation and decreasing demand from consumers.
Wednesday, May 6, 2009
Tuesday, February 24, 2009
SEO Image Optimization
Add keyword Name in our image name:
For Example:
we have 123.jpg file and consider this image of SEO Services Logo, then you have to rename of this file name like SEO-Services-Logo.jpg.
Use alt tags:
always use alt tag in![]()
for batter optimization of the images. See the following example:
Image optimization plays a great role in pulling traffic from search engines as Google Images; it also enhances the keyword saturation for a web page.
All the top SEO consultants term Image Optimization equally important and necessary as content optimization, hence do consider it and search engines would never fail to have you enlisted highly on SERP (Search Engine Result Pages).
For Example:
we have 123.jpg file and consider this image of SEO Services Logo, then you have to rename of this file name like SEO-Services-Logo.jpg.
Use alt tags:
always use alt tag in
Image optimization plays a great role in pulling traffic from search engines as Google Images; it also enhances the keyword saturation for a web page.
All the top SEO consultants term Image Optimization equally important and necessary as content optimization, hence do consider it and search engines would never fail to have you enlisted highly on SERP (Search Engine Result Pages).
Thursday, February 19, 2009
Robots txt file
Robots txt file not help to get any ranking to our website, it’s just allow and disallow to search engine spider to go on particular webpage. We can easily find various search engines on an internet easily, and most of them we can give instruction to spider of search engine.
Following are some important search engine and their spider’s name:
1 Google: Google is the world wide used search engine and the name of Google spider is Googlebot.
2 Yahoo: yahoo is the also world wide used search engine and the name of yahoo spider is yahooslurp.
3 MSN: msn is also world wide used search engine and the name of msn spider is MSNbot.
4 Alexa: ia_archiver
.
5 Alta Vista: scooter.
6 Alltheweb: Fast
7 Webcrawker: webcrawler
8 Infoseek: sidewinder
9 Inktomi: slurp
10 Northern Light: Gulliver
These are some search engine spider’s name.
You can easily create robots txt file. Following are way to create:
1 First right click.
2 Go to New.
3 Clicks on Text Document
4 save file as robots.txt file.
How to create robots txt file:
1 user-agent: * (if you want to apply same rules for all spiders then use star.)
If you want to block any particular search engine spider then you have to use the name of that search engine spider.
For example:
If we want to block to Google search engine spider then simply write following code in your robots txt file:
User-agent: Googlebot
After that you have to write Disallow command:
Disallow: file_name.html (this command write than when you want to block any particular page.)
If you want to block entire page then simply write following code:
User-agent: *
Disallow: /
Through / you can block your entire site form search engine spider.
In case you want to allow other pages allow the you have to write following code:
User-agent: *
Disallow: /
Allow: /folder name/ (if you want to allow any folder in your site)
Allow: /contact.htm (if you want to allow any particular page in the root directory)
Where you have to upload robots txt file?
Now the question arises where you have to upload robots txt file, if should upload in the root of the directory or you can say where is our home page has uploaded.
Following are some important search engine and their spider’s name:
1 Google: Google is the world wide used search engine and the name of Google spider is Googlebot.
2 Yahoo: yahoo is the also world wide used search engine and the name of yahoo spider is yahooslurp.
3 MSN: msn is also world wide used search engine and the name of msn spider is MSNbot.
4 Alexa: ia_archiver
.
5 Alta Vista: scooter.
6 Alltheweb: Fast
7 Webcrawker: webcrawler
8 Infoseek: sidewinder
9 Inktomi: slurp
10 Northern Light: Gulliver
These are some search engine spider’s name.
You can easily create robots txt file. Following are way to create:
1 First right click.
2 Go to New.
3 Clicks on Text Document
4 save file as robots.txt file.
How to create robots txt file:
1 user-agent: * (if you want to apply same rules for all spiders then use star.)
If you want to block any particular search engine spider then you have to use the name of that search engine spider.
For example:
If we want to block to Google search engine spider then simply write following code in your robots txt file:
User-agent: Googlebot
After that you have to write Disallow command:
Disallow: file_name.html (this command write than when you want to block any particular page.)
If you want to block entire page then simply write following code:
User-agent: *
Disallow: /
Through / you can block your entire site form search engine spider.
In case you want to allow other pages allow the you have to write following code:
User-agent: *
Disallow: /
Allow: /folder name/ (if you want to allow any folder in your site)
Allow: /contact.htm (if you want to allow any particular page in the root directory)
Where you have to upload robots txt file?
Now the question arises where you have to upload robots txt file, if should upload in the root of the directory or you can say where is our home page has uploaded.
Monday, February 16, 2009
Quality Link Building Play A Vital Role When Comes Higher Search Engine Rankings
Quality link building play a vital role when comes higher search engine rankings
what is link building?
Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission, Newsletters and many more.
There are three types of link building
1. Link Exchanges
2. One Way Link Building
3. Three Way Link Building
The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which
will participate to get one way link to each other.
Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.
I prefer Link Exchanges when compared to other link building techniques off course when it’s done with quality and effectiveness. I will tell you how it should be done.
Few Guidelines for Reciprocal Link Building:
1. The link partner website should be theme related
2. The links coming from websites should have been online for sometime.
3. If the website has good popularity than its perfect. Popularity is now days judged by Page Rank Technique of Google.
4. The link partner website should not be banned by search engines.
5. Link backs to our websites should not come from more than 3 clicks away.
I have applied all these techniques when I was doing search engine optimization for my websites www.tucsonrealestategroup.com www.ojairealestateteam.com www.egoggle.com and www.madisonrealestatewisconsin.com and received huge amount of traffic and search engine rankings which obviously improved my leads and sale generations.
I prefer doing professional Link building and quality link building within the guidelines of search engines which can fetch me high search engine positioning and obtain a prominent placements.
If you are going to start a link building campaign follow the tips when I have mention and you will get astonishing results. The link building process is simple and cost effective which can reduce your costs on PPC and other promotional methods to get traffic as a result you save huge amount of money.
Quality link building in GOOGLE
Ever since 2003, the discussion of link building has been a never ending topic. While this discussion began because of how link building could potentially affect your Google Page Rank and how it will list you within those web sites who are fighting for positioning with specific keywords. The way in which this is decided is upon the basis of incoming links. Search Engines truly believe that these are very important for web sites to have. This is why it has been observed that link popularity actually helps web sites to achieve higher page rank. With this in mind, it is no wonder why link trades will actually help to improve your Search Engine rankings.
While it is quite important for you to build quality links to your web site, it is just as equally important to consider what the quality of these links are as you build them. Here are some of the parameters that you should be using to decide whether the links you are trading really are of the quality that your web site requires in order to position your web site properly in the Search Engines:
1. Search Engines will give your links more weight when they come from other web sites that are related to your business or niche, as represented on your web site. As such, these links will benefit your site a lot more than links from nonrelated web sites would.
2. You should do your best to get links from web sites that have a high Google page rank. These web sites really should have at least a PR3, if not higher.
3. Whatever you do, make sure that your web site does NOT get listed on a FFA (Free For All) links page. While these directories will allow you to instantly add a back link to your web site, they also do not have a specific theme and thus they are willing to give out links to any web sites that request to have a link there. However, if you get a FFA back link they will negatively impact your Search Engine positioning. Therefore, they should be avoided at all cost.
4. In the same way as you need to avoid FFA link pages, you also need to avoid getting links from web sites that have porn or gambling material on them. This is because your site will no longer be friendly for families and thus many web sites will not want to link to your web site, thus you will be harming your web site's standing in the Search Engines. However, if you have a pornographic or gambling web site, you can ignore this rule.
Of course, these are only a few of the really important factors that you have to take into consideration whenever you are trying to implement a successful link building campaign for your web site. Remember, this is a very important part of any good Search Engine optimization campaign. Therefore, you should really take the time and effort to do it properly.
what is link building?
Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission, Newsletters and many more.
There are three types of link building
1. Link Exchanges
2. One Way Link Building
3. Three Way Link Building
The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which
will participate to get one way link to each other.
Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.
I prefer Link Exchanges when compared to other link building techniques off course when it’s done with quality and effectiveness. I will tell you how it should be done.
Few Guidelines for Reciprocal Link Building:
1. The link partner website should be theme related
2. The links coming from websites should have been online for sometime.
3. If the website has good popularity than its perfect. Popularity is now days judged by Page Rank Technique of Google.
4. The link partner website should not be banned by search engines.
5. Link backs to our websites should not come from more than 3 clicks away.
I have applied all these techniques when I was doing search engine optimization for my websites www.tucsonrealestategroup.com www.ojairealestateteam.com www.egoggle.com and www.madisonrealestatewisconsin.com and received huge amount of traffic and search engine rankings which obviously improved my leads and sale generations.
I prefer doing professional Link building and quality link building within the guidelines of search engines which can fetch me high search engine positioning and obtain a prominent placements.
If you are going to start a link building campaign follow the tips when I have mention and you will get astonishing results. The link building process is simple and cost effective which can reduce your costs on PPC and other promotional methods to get traffic as a result you save huge amount of money.
Quality link building in GOOGLE
Ever since 2003, the discussion of link building has been a never ending topic. While this discussion began because of how link building could potentially affect your Google Page Rank and how it will list you within those web sites who are fighting for positioning with specific keywords. The way in which this is decided is upon the basis of incoming links. Search Engines truly believe that these are very important for web sites to have. This is why it has been observed that link popularity actually helps web sites to achieve higher page rank. With this in mind, it is no wonder why link trades will actually help to improve your Search Engine rankings.
While it is quite important for you to build quality links to your web site, it is just as equally important to consider what the quality of these links are as you build them. Here are some of the parameters that you should be using to decide whether the links you are trading really are of the quality that your web site requires in order to position your web site properly in the Search Engines:
1. Search Engines will give your links more weight when they come from other web sites that are related to your business or niche, as represented on your web site. As such, these links will benefit your site a lot more than links from nonrelated web sites would.
2. You should do your best to get links from web sites that have a high Google page rank. These web sites really should have at least a PR3, if not higher.
3. Whatever you do, make sure that your web site does NOT get listed on a FFA (Free For All) links page. While these directories will allow you to instantly add a back link to your web site, they also do not have a specific theme and thus they are willing to give out links to any web sites that request to have a link there. However, if you get a FFA back link they will negatively impact your Search Engine positioning. Therefore, they should be avoided at all cost.
4. In the same way as you need to avoid FFA link pages, you also need to avoid getting links from web sites that have porn or gambling material on them. This is because your site will no longer be friendly for families and thus many web sites will not want to link to your web site, thus you will be harming your web site's standing in the Search Engines. However, if you have a pornographic or gambling web site, you can ignore this rule.
Of course, these are only a few of the really important factors that you have to take into consideration whenever you are trying to implement a successful link building campaign for your web site. Remember, this is a very important part of any good Search Engine optimization campaign. Therefore, you should really take the time and effort to do it properly.
Tuesday, February 3, 2009
Features of this guide
We have incorporated a range of features to help make this guide an effective learning tool:
1. Key recommendations. Guidance on issues which an organization should pay attention to in their SEO strategy.
2. Tips. Practical recommendations to improve results.
3. The Stats. Boxes which summarise research that supports a success factor.
4. Links. Links to tools, articles and portals found within the body text, footnotes and in the resources section at the end of the guide.
5. SEO Ranking success factors boxes. Designed for easy reference, these cover all of the major factors which affect SEO results. These are mainly positive factors which will improve factors, but associated negative factors are also referred to.
Each box often contains several related best practice ranking factors. These boxes have been designed to be consulted at a glance to understand best practice without reading too much text. The ranking success factors are structured based on the experience of the author and the review team, but as part of the review process each factor has been checked against other existing lists of ranking success factors .
The E-consultancy best practice guide provides much more depth on each factor as shown in Table 2 including examples, several best practice guidelines and issues to watch for.
The Importance rating gives a general indication of the relative importance of each factor. Its main purpose is to highlight ranking factors to really pay attention to. The actual importance of the factors will vary for different search engines, markets and audiences. It also depends on previous SEO efforts. If you have solved an inclusion problem, it is no longer important!
Keeping up-to-date with the latest developments in SEO
Part of the fascination of being involved with online marketing is the pace of change. The rate of change is certainly greatest for SEM and often it has the largest impact. Marketing techniques which are effective toady may no longer be effective next year, or even tomorrow…
Engineers at the likes of Google and Yahoo constantly try to improve the relevance of search results, while staying one step ahead of the spammers. For this reason algorithms never stay the same for very long, and marketers must continually be on their toes, to react to changes.
Updates to the algorithms used by search engines change the positions of the listings, so you might be top of Google today and on the third page tomorrow, in theory. This is sometimes referred to as the ‘Google Dance’. It keeps some marketers awake at night.
Google’s ‘Florida Update’ caused dramatic changes to the natural listings, with some websites dropping out of the rankings altogether. And this is why it pays to be ethical, to think about the future, and to avoid any grey areas.
A big part of managing the opportunity and risk of search engine marketing is keeping informed about the latest developments and, in particular, identifying the developments that matter since there are many changes every week. Some changes are more serious than others.
The effects of these changes are not always immediately understood by search marketers. Given the rate of change, it is important that someone is permanently responsible for monitoring and improving SEO (in-house or outsourced).
Try not to think of SEO as a short-term project. SEO is more aligned to ‘Grand Strategy’: a series of smart micromoves undertaken to achieve a bigger business goal in the future. Alexander the Great would have been a good search marketer.
Key recommendation 5. Ensure there is ongoing commitment to SEO and responsibility for it within your organization rather than it being treated as an initiative.
Going forward…
To help in keeping up-to-date, E-consultancy is planning to regularly update each of its best practice guides at least once year.
With each new version of the best practice guide, the latest developments will be clearly highlighted.
In the interim period, the most significant changes which affect SEM practice will be posted to the new E-consultancy blog. As well as this, each guide will highlight the best sources to keep up-to-date about a particular topic.
1. Key recommendations. Guidance on issues which an organization should pay attention to in their SEO strategy.
2. Tips. Practical recommendations to improve results.
3. The Stats. Boxes which summarise research that supports a success factor.
4. Links. Links to tools, articles and portals found within the body text, footnotes and in the resources section at the end of the guide.
5. SEO Ranking success factors boxes. Designed for easy reference, these cover all of the major factors which affect SEO results. These are mainly positive factors which will improve factors, but associated negative factors are also referred to.
Each box often contains several related best practice ranking factors. These boxes have been designed to be consulted at a glance to understand best practice without reading too much text. The ranking success factors are structured based on the experience of the author and the review team, but as part of the review process each factor has been checked against other existing lists of ranking success factors .
The E-consultancy best practice guide provides much more depth on each factor as shown in Table 2 including examples, several best practice guidelines and issues to watch for.
The Importance rating gives a general indication of the relative importance of each factor. Its main purpose is to highlight ranking factors to really pay attention to. The actual importance of the factors will vary for different search engines, markets and audiences. It also depends on previous SEO efforts. If you have solved an inclusion problem, it is no longer important!
Keeping up-to-date with the latest developments in SEO
Part of the fascination of being involved with online marketing is the pace of change. The rate of change is certainly greatest for SEM and often it has the largest impact. Marketing techniques which are effective toady may no longer be effective next year, or even tomorrow…
Engineers at the likes of Google and Yahoo constantly try to improve the relevance of search results, while staying one step ahead of the spammers. For this reason algorithms never stay the same for very long, and marketers must continually be on their toes, to react to changes.
Updates to the algorithms used by search engines change the positions of the listings, so you might be top of Google today and on the third page tomorrow, in theory. This is sometimes referred to as the ‘Google Dance’. It keeps some marketers awake at night.
Google’s ‘Florida Update’ caused dramatic changes to the natural listings, with some websites dropping out of the rankings altogether. And this is why it pays to be ethical, to think about the future, and to avoid any grey areas.
A big part of managing the opportunity and risk of search engine marketing is keeping informed about the latest developments and, in particular, identifying the developments that matter since there are many changes every week. Some changes are more serious than others.
The effects of these changes are not always immediately understood by search marketers. Given the rate of change, it is important that someone is permanently responsible for monitoring and improving SEO (in-house or outsourced).
Try not to think of SEO as a short-term project. SEO is more aligned to ‘Grand Strategy’: a series of smart micromoves undertaken to achieve a bigger business goal in the future. Alexander the Great would have been a good search marketer.
Key recommendation 5. Ensure there is ongoing commitment to SEO and responsibility for it within your organization rather than it being treated as an initiative.
Going forward…
To help in keeping up-to-date, E-consultancy is planning to regularly update each of its best practice guides at least once year.
With each new version of the best practice guide, the latest developments will be clearly highlighted.
In the interim period, the most significant changes which affect SEM practice will be posted to the new E-consultancy blog. As well as this, each guide will highlight the best sources to keep up-to-date about a particular topic.
Success factors of SEO
Success factor 1: SEO planning and strategy
How to develop a structured plan to evaluate and improve SEO, covering
:
• Setting goals through demand analysis and conversion modelling.
• Auditing current performance including competitor benchmarking.
• Keyphrase analysis and selection.
• SEM strategy – integration between SEO, PPC and other online marketing.
• Evaluation and improvement process.
• Resourcing.
Success factor 2: Index coverage
How to achieve index inclusion in the different search engines covering these topics:
• Site submission – how to get a new site listed in the search engines
• Google Sitemaps – an essential tool for evaluating and improving index coverage
• Evaluating site index inclusion and robot indexing activity
• Site inclusion and page exclusion – how to use Robots.txt and Meta tags
• Domain strategy – approaches to distribute content across different domains including issues such as top-level domain variants, sub-domains, geolocation (international domains), domain hijacking and canonicalization.
• Time-related content issues including the Google sandbox effect, content freshness and link velocity.
• Indexing of dynamic content including problems with URL rewriting and Session IDs.
Success factor 3: On-page optimization
In this section we make recommendations on how you should create documents which the search engine will assess as being highly relevant to a particular search term a search user has entered as their query.
The most basic test of relevance is the number of times the search phrase appears on the page. However, there are many factors which are also applied. In this section we will review:
• Within-page keyphrase factors including keyword density, synonyms and position
• Page markup keyphrase factors including syntactical accuracy, tags, <meta> tags, <a href=> hyperlink tags and <img> alt tags.
<br />
<br />• Document-level keyphrase factors such as the inclusion of keyphrases in the domain and document file name.
<br />
<br />An additional guide on on-page optimization is provided in Appendix 1. Copywriting for SEO – a guide for content owners and reviewers.
<br />
<br />
<br />Success factor 4: Link-building
<br />In this section we show why the links between pages are at least as important as on-page optimization in determining results from SEO. We will review the principle of PageRank, pioneered by Google to assess the relevance of pages based on their link popularity. PageRank has many implications for the way sites should be built and pages are linked, and we describe six principles you need to be aware of. Although PageRank is today not given as much weighting in generating search results, many of these principles can still be applied to give better results from SEO.
<br />
<br />We will also recommend approaches on the six main strategies for external link-building from third party sites:
<br />
<br />1. Natural link-building through quality content
<br />
<br />2. Requesting inbound-only links
<br />
<br />3. Reciprocal linking
<br />
<br />4. Buying links
<br />
<br />5. Creating your own external links
<br />
<br />6. Generating buzz through PR
<br />
<br />
<br />
<br />Success factor 5: A structured process for SEO
<br />In this section we bring together all the techniques detailed earlier in the report and recommend the best overall approach to SEO. We have identified 10 classic approaches to SEO which are part of a typical SEO project.
<br />
<br />The ten processes or activities are:
<br />
<br />1. Improve index inclusion.
<br />
<br />2. Revise site architecture and linking strategy.
<br />
<br />3. Internal linking strategy
<br />
<br />4. External link-building.
<br />
<br />5. Improve page template effectiveness.
<br />
<br />6. Improve SERPS effectiveness.
<br />
<br />7. Refine SEO for homepage and other key pages.
<br />
<br />8. Creation of themed pages for target keyphrases.
<br />
<br />9. Partitioning of existing content between different pages.
<br />
<br />10. Optimize other existing pages.
<br />
<br />
<br />Success factor 6: Conversion efficiency
<br />The main part of this report has focused on how to attract quality visitors to a website. But of course, to be of value overall, SEO must meet the marketing objectives of a site.
<br />
<br />In this final section we review how to best devise landing pages of the site to meet this goal. We also look at the implications of structuring these pages. The principles we will explain for effective landing pages for SEO also support the aims of other e-communications such as paid-search, online advertising, affiliate marketing and e-mail marketing.
<br />
<br />The main topics we will cover are:
<br />
<br />• Setting balanced objectives for landing pages.
<br />
<br />• Understanding different types of landing pages.
<br />
<br />• Balancing usability, accessibility and persuasion.
<br />
<br />• Measuring landing page effectiveness.
<br />
<br />• Ten guidelines to improve landing page efficiency.
<br />
<br />
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<h2 class='date-header'>Friday, December 5, 2008</h2>
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<a href='http://searchengineoptimizationtips-ashwani.blogspot.com/2008/12/methods-of-spamming.html'>METHODS OF SPAMMING</a>
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<span style="font-weight:bold;">SEARCH SPAM</span><br />In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings.<br /> <br /> Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking,thoughthathas not always been the case.<br /><span style="font-weight:bold;"><br />METHODS OF SPAMMING</span><br />hidden text<br />mirror pages <br /><br /><span style="font-weight:bold;">What is "hidden text?"</span><br /><br />Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. <br /><br />The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text.<br /> <br />Hidden text is identified as search spam by each of the major search engines.<br />Using any of these techniques can result in your site being permanently banned from the major search engines<br /><br /><span style="font-weight:bold;">DOORWAY PAGES</span><br /><br />Some tools automatically create "optimized" web pages for you. These pages are called "doorway pages" or "advertising pages". <br /><br />They are supposed to look good to search engines but they are ugly and meaningless to human web surfers. Search engines don't like that kind of automatically created pages and they consider this spam.<br /><br /><span style="font-weight:bold;">MIRROR PAGES</span><br /><br />They are exact copy of primary pages but on different domain…<br /><br />just like some one copies best content from your site and get it published on his own website without your permission....<br /><br />sooner or later these kind of pages got detected...and got penalty under duplicate content by search engines.<br /><br /><span style="font-weight:bold;">BLACK HAT SEO</span><br /><br />Some search engine optimization companies and software tools use unethical techniques and tricks to artificially boost the search engine rankings of a website. These methods are called black-hat SEO.<br /><br />You might get short term results with these techniques but it is very likely that your site will be banned from search engines if you use them.<br /><br /><br /><span style="font-weight:bold;">BENEFITS OF WHITE-HAT TO</span><br /><br /><span style="font-weight:bold;">Search engines:</span> they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.<br /><br /><span style="font-weight:bold;">Searchers: </span>They win as they are getting what they ask for from the search engines.<br /><br /><span style="font-weight:bold;">Web site owners:</span> They win as they are getting quality visitors who are interested in what their website has to offer.
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<a class='timestamp-link' href='http://searchengineoptimizationtips-ashwani.blogspot.com/2008/12/methods-of-spamming.html' rel='bookmark' title='permanent link'><abbr class='published' title='2008-12-05T10:28:00-08:00'>10:28 AM</abbr></a>
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Remove it from the google.Blog api\n });\n\n registerGetBlogUrls();\n }\n \74/script\76\n\74div id\75\42div-6yvr24src6vt\42 style\75\42width: 100%; \42\76\74/div\76\n\74script type\75\42text/javascript\42\76\n var skin \75 {};\n skin[\47FACE_SIZE\47] \75 \04732\47;\n skin[\47HEIGHT\47] \75 \042260\42;\n skin[\47TITLE\47] \75 \42Followers\42;\n skin[\47BORDER_COLOR\47] \75 \42transparent\42;\n skin[\47ENDCAP_BG_COLOR\47] \75 \42transparent\42;\n skin[\47ENDCAP_TEXT_COLOR\47] \75 \42#29303b\42;\n skin[\47ENDCAP_LINK_COLOR\47] \75 \42#000000\42;\n skin[\47ALTERNATE_BG_COLOR\47] \75 \42transparent\42;\n \n skin[\47CONTENT_BG_COLOR\47] \75 \42transparent\42;\n skin[\47CONTENT_LINK_COLOR\47] \75 \42#000000\42;\n skin[\47CONTENT_TEXT_COLOR\47] \75 \42#29303b\42;\n skin[\47CONTENT_SECONDARY_LINK_COLOR\47] \75 \42#FFFFFF\42;\n skin[\47CONTENT_SECONDARY_TEXT_COLOR\47] \75 \42#000000\42;\n skin[\47CONTENT_HEADLINE_COLOR\47] \75 \42#000000\42;\n skin[\47FONT_FACE\47] \75 \42normal normal 100% Georgia, Times New Roman,Sans-Serif;\42;\n google.friendconnect.container.setParentUrl(\42/\42);\n google.friendconnect.container[\42renderMembersGadget\42](\n {id: \42div-6yvr24src6vt\42,\n height: 260,\n \n \n \n site: \04203016888948843869420\42,\n \n locale: \47en\47 },\n skin);\n \74/script\076'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive1', 'sidebar',{'main': {'varName': '', 'template': '\74b:if cond\75\47data:title\47\76\n\74h2\76\74data:title\76\74/data:title\76\74/h2\76\n\74/b:if\76\n\74div class\75\47widget-content\47\76\n\74div id\75\47ArchiveList\47\76\n\74div expr:id\75\47data:widget.instanceId + \46quot;_ArchiveList\46quot;\47\76\n\74b:if cond\75\47data:style \75\75 \46quot;HIERARCHY\46quot;\47\76\n\74b:include data\75\47data\47 name\75\47interval\47\76\74/b:include\76\n\74/b:if\76\n\74b:if cond\75\47data:style \75\75 \46quot;FLAT\46quot;\47\76\n\74b:include data\75\47data\47 name\75\47flat\47\76\74/b:include\76\n\74/b:if\76\n\74b:if cond\75\47data:style \75\75 \46quot;MENU\46quot;\47\76\n\74b:include data\75\47data\47 name\75\47menu\47\76\74/b:include\76\n\74/b:if\76\n\74/div\76\n\74/div\76\n\74b:include name\75\47quickedit\47\76\74/b:include\76\n\74/div\076'}, 'flat': {'varName': 'data', 'template': '\74ul\76\n\74b:loop values\75\47data:data\47 var\75\47i\47\76\n\74li class\75\47archivedate\47\76\n\74a expr:href\75\47data:i.url\47\76\74data:i.name\76\74/data:i.name\76\74/a\76 (\74data:i.post-count\76\74/data:i.post-count\76)\n \74/li\76\n\74/b:loop\76\n\74/ul\076'}, 'menu': {'varName': 'data', 'template': '\74select expr:id\75\47data:widget.instanceId + \46quot;_ArchiveMenu\46quot;\47\76\n\74option value\75\47\47\76\74data:title\76\74/data:title\76\74/option\76\n\74b:loop values\75\47data:data\47 var\75\47i\47\76\n\74option expr:value\75\47data:i.url\47\76\74data:i.name\76\74/data:i.name\76 (\74data:i.post-count\76\74/data:i.post-count\76)\74/option\76\n\74/b:loop\76\n\74/select\076'}, 'interval': {'varName': 'intervalData', 'template': '\74b:loop values\75\47data:intervalData\47 var\75\47i\47\76\n\74ul\76\n\74li expr:class\75\47\46quot;archivedate \46quot; + data:i.expclass\47\76\n\74b:include data\75\47i\47 name\75\47toggle\47\76\74/b:include\76\n\74a class\75\47post-count-link\47 expr:href\75\47data:i.url\47\76\74data:i.name\76\74/data:i.name\76\74/a\76\n\74span class\75\47post-count\47 dir\75\47ltr\47\76(\74data:i.post-count\76\74/data:i.post-count\76)\74/span\76\n\74b:if cond\75\47data:i.data\47\76\n\74b:include data\75\47i.data\47 name\75\47interval\47\76\74/b:include\76\n\74/b:if\76\n\74b:if cond\75\47data:i.posts\47\76\n\74b:include data\75\47i.posts\47 name\75\47posts\47\76\74/b:include\76\n\74/b:if\76\n\74/li\76\n\74/ul\76\n\74/b:loop\076'}, 'toggle': {'varName': 'interval', 'template': '\74b:if cond\75\47data:interval.toggleId\47\76\n\74b:if cond\75\47data:interval.expclass \75\75 \46quot;expanded\46quot;\47\76\n\74a class\75\47toggle\47 href\75\47javascript:void(0)\47\76\n\74span class\75\47zippy toggle-open\47\76\46#9660;\46#160;\74/span\76\n\74/a\76\n\74b:else\76\74/b:else\76\n\74a class\75\47toggle\47 href\75\47javascript:void(0)\47\76\n\74span class\75\47zippy\47\76\n\74b:if cond\75\47data:blog.languageDirection \75\75 \46quot;rtl\46quot;\47\76\n \46#9668;\46#160;\n \74b:else\76\74/b:else\76\n \46#9658;\46#160;\n \74/b:if\76\n\74/span\76\n\74/a\76\n\74/b:if\76\n\74/b:if\076'}, 'posts': {'varName': 'posts', 'template': '\74ul class\75\47posts\47\76\n\74b:loop values\75\47data:posts\47 var\75\47i\47\76\n\74li\76\74a expr:href\75\47data:i.url\47\76\74data:i.title\76\74/data:i.title\76\74/a\76\74/li\76\n\74/b:loop\76\n\74/ul\076'}}, document.getElementById('BlogArchive1'), {'languageDirection': 'ltr'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList1', 'sidebar',{'main': {'varName': '', 'template': '\74b:if cond\75\47data:title\47\76\74h2\76\74data:title\76\74/data:title\76\74/h2\76\74/b:if\76\n\74div class\75\47widget-content\47\76\n\74ul\76\n\74b:loop values\75\47data:links\47 var\75\47link\47\76\n\74li\76\74a expr:href\75\47data:link.target\47\76\74data:link.name\76\74/data:link.name\76\74/a\76\74/li\76\n\74/b:loop\76\n\74/ul\76\n\74b:include name\75\47quickedit\47\76\74/b:include\76\n\74/div\076'}}, document.getElementById('LinkList1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList2', 'sidebar',{'main': {'varName': '', 'template': '\74b:if cond\75\47data:title\47\76\74h2\76\74data:title\76\74/data:title\76\74/h2\76\74/b:if\76\n\74div class\75\47widget-content\47\76\n\74ul\76\n\74b:loop values\75\47data:links\47 var\75\47link\47\76\n\74li\76\74a expr:href\75\47data:link.target\47\76\74data:link.name\76\74/data:link.name\76\74/a\76\74/li\76\n\74/b:loop\76\n\74/ul\76\n\74b:include name\75\47quickedit\47\76\74/b:include\76\n\74/div\076'}}, document.getElementById('LinkList2'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ProfileView', new _WidgetInfo('Profile1', 'sidebar',{'main': {'varName': '', 'template': '\74b:if cond\75\47data:title !\75 \46quot;\46quot;\47\76\n\74h2\76\74data:title\76\74/data:title\76\74/h2\76\n\74/b:if\76\n\74div class\75\47widget-content\47\76\n\74b:if cond\75\47data:team \75\75 \46quot;true\46quot;\47\76\n\74ul\76\n\74b:loop values\75\47data:authors\47 var\75\47i\47\76\n\74li\76\74a expr:href\75\47data:i.userUrl\47\76\74data:i.display-name\76\74/data:i.display-name\76\74/a\76\74/li\76\n\74/b:loop\76\n\74/ul\76\n\74b:else\76\74/b:else\76\n\74b:if cond\75\47data:photo.url !\75 \46quot;\46quot;\47\76\n\74a expr:href\75\47data:userUrl\47\76\74img class\75\47profile-img\47 expr:alt\75\47data:photo.alt\47 expr:height\75\47data:photo.height\47 expr:src\75\47data:photo.url\47 expr:width\75\47data:photo.width\47/\76\74/a\76\n\74/b:if\76\n\74dl class\75\47profile-datablock\47\76\n\74dt class\75\47profile-data\47\76\74data:displayname\76\74/data:displayname\76\74/dt\76\n\74b:if cond\75\47data:showlocation \75\75 \46quot;true\46quot;\47\76\n\74dd class\75\47profile-data\47\76\74data:location\76\74/data:location\76\74/dd\76\n\74/b:if\76\n\74b:if cond\75\47data:aboutme !\75 \46quot;\46quot;\47\76\74dd class\75\47profile-textblock\47\76\74data:aboutme\76\74/data:aboutme\76\74/dd\76\74/b:if\76\n\74/dl\76\n\74a class\75\47profile-link\47 expr:href\75\47data:userUrl\47\76\74data:viewProfileMsg\76\74/data:viewProfileMsg\76\74/a\76\n\74/b:if\76\n\74b:include name\75\47quickedit\47\76\74/b:include\76\n\74/div\076'}}, document.getElementById('Profile1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense2', 'sidebar',{'main': {'varName': '', 'template': '\74div class\75\47widget-content\47\76\n\74data:adCode\76\74/data:adCode\76\n\74b:include name\75\47quickedit\47\76\74/b:include\76\n\74/div\076'}}, document.getElementById('AdSense2'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'header'));
_WidgetManager._RegisterWidget('_NavbarView', new _WidgetInfo('Navbar1', 'navbar'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense3', 'main',{'main': {'varName': '', 'template': '\74div class\75\47widget-content\47\76\n\74data:adCode\76\74/data:adCode\76\n\74b:include name\75\47quickedit\47\76\74/b:include\76\n\74/div\076'}}, document.getElementById('AdSense3'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense1', 'main',{'main': {'varName': '', 'template': '\74div class\75\47widget-content\47\76\n\74data:adCode\76\74/data:adCode\76\n\74b:include name\75\47quickedit\47\76\74/b:include\76\n\74/div\076'}}, document.getElementById('AdSense1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'main'));
</script>
</body>
</html>
How to develop a structured plan to evaluate and improve SEO, covering
:
• Setting goals through demand analysis and conversion modelling.
• Auditing current performance including competitor benchmarking.
• Keyphrase analysis and selection.
• SEM strategy – integration between SEO, PPC and other online marketing.
• Evaluation and improvement process.
• Resourcing.
Success factor 2: Index coverage
How to achieve index inclusion in the different search engines covering these topics:
• Site submission – how to get a new site listed in the search engines
• Google Sitemaps – an essential tool for evaluating and improving index coverage
• Evaluating site index inclusion and robot indexing activity
• Site inclusion and page exclusion – how to use Robots.txt and Meta tags
• Domain strategy – approaches to distribute content across different domains including issues such as top-level domain variants, sub-domains, geolocation (international domains), domain hijacking and canonicalization.
• Time-related content issues including the Google sandbox effect, content freshness and link velocity.
• Indexing of dynamic content including problems with URL rewriting and Session IDs.
Success factor 3: On-page optimization
In this section we make recommendations on how you should create documents which the search engine will assess as being highly relevant to a particular search term a search user has entered as their query.
The most basic test of relevance is the number of times the search phrase appears on the page. However, there are many factors which are also applied. In this section we will review:
• Within-page keyphrase factors including keyword density, synonyms and position
• Page markup keyphrase factors including syntactical accuracy,